Experience

Emirati social platform connecting neighbors and community members across the UAE. Promoted from part-time to full-time in Feb 2026.

• ↳Consolidated five conflicting styling systems (Material UI, Bootstrap, Sass, Tailwind, plain CSS) inherited from a three-year-unmaintained codebase into a single Tailwind and shadcn/ui design system — cutting build time from 38s to ~15s
• ↳Owned frontend architecture in Next.js 15/16 across four interconnected applications — user portal, admin dashboard, ads manager, and early-adopter portal — while contributing backend design in Node.js, Express, and MongoDB
• ↳Architected and shipped the Hala Shop e-commerce module end-to-end: product catalog, wishlist, category management, and multi-step checkout, from API schema through UI
• ↳Built the platform's social layer: family groups with roles, family tree, and points/rewards; community groups; events; a swipe-based matching feature; and real-time 1:1, group, and store chat with rich media and unified notifications
• ↳Implemented role-based access control and permission-scoped views across vendor, admin, and ads-manager portals, preventing cross-account data access
• ↳Built a hierarchical Location Management System (Emirates → Districts → Areas) for UAE delivery logistics
• ↳Worked in a cross-functional team of five as primary frontend engineer

Software solutions company delivering tailored digital products.

• ↳Led a React Query migration on Snappalyze, an AI analytics platform built on Google Analytics data: removed 1,000+ lines of custom data-fetching logic, added background prefetching, and reduced perceived load time by ~40%
• ↳Engineered the complete frontend for both Snappalyze user and admin dashboards, including heavy data visualization and multi-portal interfaces backed by AI models and Google APIs
• ↳Designed a customizable drag-and-drop dashboard letting users reorder, hide, and pin metric widgets — revenue, retention rate, conversion funnels — sourced from multiple endpoints
• ↳Refactored the authentication flow, replacing manual refresh-token storage with Axios interceptors to handle token renewal and error responses centrally
• ↳Owned technical SEO end-to-end (metadata, sitemap.xml, robots.txt, Search Console), ranking Snappalyze on the first page of Google for competitive GA4-related queries
• ↳Rebuilt the Aurora Tech corporate site on Next.js 16 and React 19 with Turbopack, adding Arabic/English localization and light mode; built a 60 FPS scroll-triggered animation system, improving LCP and Core Web Vitals
• ↳Replaced hardcoded styles with a design token system and added skeleton loaders during heavy AI processing cycles that previously rendered blank screens

• ↳Revived a two-year-dormant codebase with a broken build and rebuilt the interface on Tailwind CSS and shadcn/ui, bringing build time to 18s
• ↳Shipped four interconnected portals — admin, supplier, consumer storefront, and in-store cashier — supporting threshold-based group purchasing with supplier reverse auctions, voucher deals, and open bidding with price matching and refunds
• ↳Integrated Stripe checkout across frontend forms and backend services to process secure card orders
• ↳Built a Twilio SMS OTP verification flow requiring customer confirmation before a cashier can redeem a voucher, closing an unauthorized-redemption gap in the original design

E-commerce and corporate platform for a home-appliance brand.

• ↳Sole developer and design lead, delivering a full storefront and corporate web presence from scratch
• ↳Built an admin dashboard for managing products, categories, and catalog content — giving the client full control without developer involvement
• ↳Built a dynamic catalog generator that compiles live product data into a formatted, downloadable PDF on demand — replacing the client's manual catalog production entirely
• ↳Implemented storefront search, category filtering, product detail pages, and related-product recommendations with a fully responsive layout

Universal bank with a leading investment banking franchise in frontier emerging markets.

• ↳Built the EFG Finance SME lending portal end-to-end: application flow with legal document upload, OTP phone verification, and status tracking against a 72-hour SLA, plus the internal dashboard for document review and approval decisions
• ↳Delivered four client-facing properties to production on schedule, including the 2024 Annual Report and Sustainability Report platforms
• ↳Integrated tightly restricted banking APIs with no direct backend access, working from response debugging and cross-team sessions against changing, undocumented endpoints
• ↳Implemented security hardening across frontend components — input validation, CSP headers, token handling — and eliminated third-party dependencies flagged in internal audits to meet financial-sector compliance
• ↳Drove cross-browser and WCAG accessibility improvements that reduced reported UI issues

Real estate company specializing in property sales and management.

• ↳Migrated the platform from a legacy setup to Next.js and rebuilt SEO signals — organic traffic grew 40% over the following two months
• ↳Built a Node.js and MongoDB backend from scratch to replace static content, enabling dynamic property listings with real-time data
• ↳Developed an admin dashboard with centralized listing creation, editing, and status controls, cutting the team's data management time by 20%
• ↳Added advanced property filtering, multi-field sorting, and responsive layouts

• ↳Built frontend features in React for the HAAI platform, focusing on reusable component architecture and UI/UX implementation, and integrated APIs alongside backend engineers