Hala Jary — Social & Community Platform

Emirati social platform connecting neighbors and communities across the UAE, spanning four interconnected applications. Consolidated five conflicting styling systems into one design system, cutting build time from 38s to ~15s. Shipped the Hala Shop e-commerce module end-to-end, the social layer (family groups, community groups, events, real-time chat), and role-based access control across vendor, admin, and ads-manager portals.